Role - Graphic Design

Agency - Channel Graphic

I worked with the Channel team and The Body Shop for over 5 years. The challenge of this project was to design a space where consumers could browse Mother's Day gift offerings all in one place, away from the leading site but also have the ability to add to their basket on the online store. It was also to drive social media engagement. This ran alongside the printed version and was in keeping with the store events.

Together we created an interactive catalogue that allowed users to add products as they browsed. Some pages needed to feature a lot of content in one space, which was a challenge we had to overcome when trying to keep the design aesthetically pleasing. The outcome was an uptick in sales and positive engagement through social media.